Hi, I’m Smita Shitole, Founder of RAADVI - House of Fashion.

RAADVI: Tradition Woven with Modern Grace

After years in the corporate world as a software professional, I made the bold decision to follow my true passion — creating a fashion brand that blends heritage with individuality.

RAADVI was born from a deep love for Indian textiles and a desire to craft clothing that honors our cultural roots while resonating with the lifestyle of today’s modern woman. Rooted in fabrics like Mul Chanderi, Cotton, Linen, Chinnon, Chiffon, and Georgette, RAADVI stands for tradition, comfort, and confidence in every thread.

More than just a brand, RAADVI is a dream stitched into reality.

Founded in 2025 in Pune, RAADVI is committed to redefining contemporary ethnic wear by merging timeless craftsmanship with modern aesthetics. Our mission is to offer unique, high-quality garments that celebrate India’s rich textile legacy while catering to the evolving spirit of today’s individuals.

Every design tells a story — one of grace, strength, and beauty. With RAADVI, my goal is not just to dress women, but to inspire them to embrace their identity with pride and style.

Our team comprises passionate industry experts who strive to deliver exceptional quality and thoughtful design. We constantly study fashion trends and listen to customer feedback to create collections that are both relevant and timeless.

At RAADVI, we believe that clothing should be more than stylish — it should be comfortable, expressive, and empowering.

We invite you to explore our world and experience the perfect fusion of heritage and modernity — this is the spirit of RAADVIs.